Parions Esport

Parions Esport

When launching its new Parions Esport brand, la Française des Jeux tasked us with handling their paid social media campaign with an objective of lead generation on the betting website.

To satisfy this goal, we focused our effort on the most engaging social media network in gaming: Twitter. By scheduling the campaigns around key esports moments (LOL Worlds, FACEIT Major, Overwatch League S2, Six Invitational, etc.) and by adjusting our Twitter keywords and follower look-alike audiences to the targeted games and tournaments, we managed to turn this quiet launch into an efficient user acquisition first endeavor into esports.