To convey its esports-fan origins and build a passionate userbase, Strafe asked us to create highly-targeted ads for its social media campaigns worldwide.

In addition to super-optimised campaigns on Twitter, Facebook and Instagram, we produced pre-roll video for Twitch and YouTube with a known content creator for maximum earned media coverage.

But a video’s worth a thousand words. See for yourself.

And if you’re interested in learning about our media buy work for Strafe, check out the case study from our sister company Hurrah.media