2019 in a nutshell:

• LION Cereals introduces its new “LION Style” campaign ✅
• LION Cereals partners with LEC ✅
• LION Cereals & Hurrah make esports fans disappear ✅

Wait… what?

Don’t worry, they only disappeared for a few hours – the time it took to shoot our ad with the LEC.

A stadium without fans feels weird.

That’s why we asked European supporters to record their best cheers on lionstyle.gg. The best will score an all-expenses-paid trip to Athens, helping ensure fans keep the ambiance lit for the LEC Summer Split Final. 

Watch them blow the roof off the Nikos Galis Olympic Indoor Hall, #LIONStyle.