You’ll never know which characters you’ll encounter on the road, but we sure got lucky to tag along with Digixart in their colourful adventure created with the help of the “OMEN presents” initiative. Digixart chose Hurrah.agency to take part in the pre-release campaign for their latest narrative game Road 96. A tale of a hitchhiker fleeing Petria, a beautiful country ruled by an authoritarian regime.

We handled their Twitter and Instagram content through the eyes of an unnamed and non-gendered character for an immersive experience, similar to the one in the game.

Together, we told the stories of their characters encountered on Petria’s roads – and we loved every second of the journey!

Live your dreams and escape your nightmares on Road 96. pic.twitter.com/kHatyOurMH

— Road 96 🌄 (@Digixart) August 16, 2021

🚐ALL ABOARD THE HYPE BUS!🚐

Just one more day until our greatest adventure yet begins! #Hype #road96 #indiedev #indiegames #NintendoSwitch pic.twitter.com/dcE1q3lK1B

— Road 96 🌄 (@Digixart) August 15, 2021

Sometimes, less is more. 🔥🙌 pic.twitter.com/2RdAyAKPdH

— Road 96 🌄 (@Digixart) August 3, 2021