Hurrah.agency supported the DRP event by animating their gaming space. The DRP, which took place for the first time at the Grand Palais Éphémère in Paris this year, celebrates Drop Culture – the art of offering a limited release of items to create hype around them.

Not only renowned clothing brands such as Supreme and Nike use this strategy – it has a perfect place in the gaming space, too, with limited edition drops or digital collectibles.

Who’s Next trusted Hurrah.agency with finding gaming & esports actors to be part of the gaming experience of the first edition of this event.