In-game advertising – Where to start?

Ads or banners? In-game or In-stream advertising? If you are looking for tips to navigate the exciting world of in-game advertising, Cyril Etienne is here for you. At a time when brands are looking for ways to direct their value proposition at new & younger audiences, gaming is the perfect creative tool for this. The following article gives some precious advice on where to start your journey. (french reading)