Hurrah For Nescafé

Nescafé has launched a global campaign titled #RefreshReplay, which aims to allow people to reminisce and relive their favorite Summer moments through the usage of GIFs – to be shared on social media, whatsapp, while supported with a large media campaign. That’s when Nescafe Turkey approached us looking for an angle to adapt their campaign to the gaming sphere.
Luckily for us, gamers already have a way to look back on their fondest memories and that is of course through the use of clips. The feature is so popular that even just on Twitch, clips can get hundreds of thousands of views – while being spread all over other platforms like Reddit or Twitter. From there, we partnered with the best Turkish streamers, pushing the idea that Nescafe 3in1 ICE is THE brand partner to help you refresh on your best gaming moments. Starting with a media campaign and a series of YouTube best-ofs from the biggest Turkish streamers Kaanflix, Kendine Müzisyen, WTCN, and Jrokez – our influencers were encouraged to have a refreshing perspective on brand partnerships – bringing fans fun content to enjoy. Then, we organized a contest between the streamers with their favourite clips, put them in a bracket, allowing fans and viewers to vote for their favorite streamer moment. After the votes closed, every participating influencer was brought together in a single stream where the winning clip was announced as well as a few fun surprises dotted throughout the whole stream to keep you refreshed 😉
Hurrah.agency as lead Hurrah.studio for pre-roll, gif creation and motion design Hurrah.media for media planning