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How do agencies and brands work together?

forbes with M Lacrouts
forbes with M Lacrouts

How do agencies and brands work together? Our CEO Mathieu was pleased to be invited to share his experience as a guest for the « Sport & Esport business » show broadcasted on Forbes FR. Along with Olivier Bouelharrag, Head of Communication at Kia France, he shared some insights regarding his 7 years working alongside brands. How do agencies successfully support brands entering the market? And why is this support so crucial to avoid mistakes? Mathieu provides some precious advice following his successful collaborations with brands like LION Cereals, OMEN or Volvic.

(French content)
https://www.forbes.fr/sport-et-esport-business/mathieu-lacrouts-dg-dhurrah-group-et-olivier-bouelharrag-head-of-communication-chez-kia-franceune-collaboration-reussie-dune-agence-specialisee-esport-et-dune-marque-a-la-conquete-du-marche-eur/