We’re the lead media buy agency of Strafe, creating highly-targeted, international social media ads for building a passionate user base. The app offers news and results on major esports titles, but esports fans all have their preferences. Would a DOTA2 fan like to see a League of Legends ad? Probably not! Twitter, Facebook, Instagram, Snapchat, Reddit, or even VK, we explore the best solutions to generate qualified new app installs and through contextual targeting, custom audiences, and interest crossover we construct elaborate social ad structures.

Since March 2016, our team has carried out monthly targeting and day-to-day- optimizations by region, to generate high volumes of qualitative downloads at a competitive Cost Per Install, making it possible to maintain high retention numbers.