Everyone needs a helping hand from time to time. So when Ubisoft sought additional resources for their media department, we promptly assigned our most senior media planner to seamlessly integrate into the Ubisoft global media planning team for 7 months.

During this period, our consultant worked on a multitude of games with international reach, spanning from significant launches like The Crew Motorfest, which marked the franchise’s most successful start, to projects such as Assassin’s Creed Nexus VR. Additionally, they contributed to tailored campaigns for back catalog games such as Mario Rabbids Sparks of Hope, and earlier Assassin’s Creed titles.

Hurrah.media’s consultant scope of work was the same as Ubisoft’s in-house media planners:

▶︎ Defining and ensuring the proper implementation of multi-million media buying campaigns for video games developed or published by Ubisoft to the global gaming community.

▶︎ Defining media plans by including the budget breakdown by channel, country, and formats, as well as associated objectives.

▶︎ Ensuring the successful execution of Ubisoft media campaigns by defining media specs, briefing internal and external teams, but also monitoring billing.

▶︎ Monitoring campaign results by analyzing outcomes with actionable optimizations and learnings