As the official virtual watch party partner for the League of Legends #Worlds2023 in South Korea, Virtex aimed to pack its stadiums with an enthusiastic crowd for the championship’s final stages. Hurrah.media was entrusted with the mission of rallying as many LoL fans as possible to the Virtex Stadium watch parties during match hours. 

EXECUTION

Starting from Worlds 2023 quarter-finals, we helped drive as many users as possible to watch the live games in Virtex’s virtual arena. We curated a selection of audiences on Meta and X (formerly Twitter) and created time-sensitive campaigns according to several handpicked time zones to optimize and maximize our reach. 

RESULTS

Our campaigns concluded on November 19th and accounted for 86% of the website’s traffic that month with nearly 19,000,000 impressions on all platforms. This first campaign helped the client identify where potential improvements needed to be made to ensure that their product was understood so it could reach its target audience.