In-house consulting with Ubisoft

In-house consulting with Ubisoft

 

Everyone needs a helping hand from time to time. So when Ubisoft reached out when they needed extra resources in their media department, we didn’t hesitate before having our most senior media planner integrate the Ubisoft global media planning team for 7 months.

There, they worked on various games with international scope, from major launches such as the Crew Motorfest, the best start of the franchise, or Assassin’s Creed Nexus VR, to ad hoc campaigns on the back catalogs games like Mario Rabbids Sparks of Hope or previous Assassin’s Creed titles.

Hurrah.media’s consultant scope of work was the same as any internal media planner:

▶︎ Defining and ensuring the proper implementation of media buying campaigns for video games developed or published by Ubisoft to the global gaming community.
▶︎ Defining media plans by including the budget breakdown by channel, country, and formats, as well as associated objectives.
▶︎ Ensuring the successful execution of Ubisoft media campaigns by defining media specs, briefing internal and external teams, but also monitoring billing.
▶︎ Monitoring campaign results by analyzing outcomes with actionable optimizations and learnings

Client :
Ubisoft
Region:
Worldwide
Objectives:
Branding
Date:
Category: